Platformers' Days continue growth course and broaden their base
Strong exhibitor demand meets new target groups from the rental and trade sectors, GaLaBau as well as tree care and industry
From 8 to 9 September 2023, the platform, crane, and forklift sectors will meet für Platformers’ Days, taking place für the second time in Karlsruhe. The successful move to the trade fair location enables not only the expansion of the exhibition space but also the further development of the product portfolio of the popular industry leader. In doing so, the trade fair considers the drivers of digitalisation, alternative drives and the topic of occupational health and safety. The focus target group of the Platformers' Days remains the rental company of lifting and high-access technology, supplemented by its users, with a focus on craft businesses such as carpenters, roofers or painters, landscapers, and arborists as well as classic industrial companies from the economically strong south-west. Furthermore, the trade fair is aiming to expand the product portfolio in the crane segment. Companies such as Klaas, Böcker, UNIC & Mobile Cranes Körner and Palfinger will present themselves in this core area. Platformers' Days is thus opening to new markets and target groups in related occupational groups and presenting them additional value on the machinery side.
Trade fair becomes a show of innovation
In addition to opening up new markets, the supporting programme of Platformers' Days is also to be further expanded. The special show "Electro Park" - where exhibitors can present their portfolio of quiet, economical and powerful machine technologies - is being relaunched and will now be supplemented by an expert panel. The platform thus serves the exchange and transfer of knowledge - also across sectors. There, companies can present their best practices in dealing with alternative forms of drive in order to counteract the reservations that still dominate in the industry with regard to, for example, performance and service life. One of the participants of the popular special theme area is Böcker. At the beginning of this year, the company launched the initiative "Böcker Goes Green" and expanded its product portfolio to include sustainable and alternative drives. "We firmly believe that the development of leading e-drive concepts in inclined lift and crane technology is groundbreaking and meets customer requirements. For example, we will be presenting the AK 48e at the trade fair, the first fully electric truck-mounted crane in steel and aluminium construction. We can best meet the emotions that this topic triggers, both positive and negative, in a physical presentation.
This gives us the opportunity to respond directly to enquiries about our technology and the associated concepts", explains Christoph Deuter, national sales manager at Böcker. The "Rough Terrain" special theme area, which was installed for the first time in 2021, will also be right in the middle of the action. It will be renewed with a professionalised show concept - including expert moderation - and will focus on tracked boom lifts. Participants in the Demo Area include Teupen, Rothlehner, Ruthmann, CMC and Hematec. The special theme area shows solutions to increasingly complex challenges in access to heights and gives the audience impulses on areas of application and possible uses in everyday working life.
Demand remains high
Already now - 10 months before Platformers' Days - 90 percent of the space in the outdoor exhibition area is occupied and bindingly booked: JCB, Sahalift, Multitel and Skyjack, among others, will be presenting themselves there. In Hall 1, which has been added as an exhibition area for Platformers' Days for the first time and covers a gross area of 12,500 m², Jekko Deutschland and Haulotte, for example, will be represented with large-scale indoor stands. Around two-thirds of all available space here has already been allocated or is on option. There is particularly great interest in the combined stands, which are being offered for the first time. These offer exhibitors the opportunity to present themselves with the live operation of their machine technology in the outdoor exhibition area as well as the electrified equipment or their service and financing offers in the hall area. Among others, Genie, Magni, Ahern, JLG and Hematec secured one of the highly demanded stands. Full space allocation will be completed in the first quarter of 2023.
In order to continue providing personal customer support and valued service quality even under continuous growth, Messe Karlsruhe is now broadening the "Construction and Environment" team comprising the two trade fairs RecyclingAKTIV & TiefbauLIVE as well as Platformers' Days. Senior Project Manager Olivia Hogenmüller's team welcomes Miso Maksimovic and Sandra Zabinski, who have been contributing to the project's success since this year. "Next year, with Platformers' Days, RecyclingAKTIV & TiefbauLIVE and NUFAM, we will be presenting an extensive portfolio of machinery and vehicle technology at the Trade Fair Centre Karlsruhe, which prompts us to increase our personnel resources and deploy them across projects," says Olivia Hogenmüller.
